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1180 West National Road, Vandalia, OH, 45377

2023 Prius Prime


Starting msrp*

2023 Prius Prime


2023 SE
2023 Toyota Prius Prime
$32,350 Starting msrp*
52/114** Est. mpg
2023 XSE
2023 Toyota Prius Prime
$35,600 Starting msrp*
48/114** Est. mpg
2023 XSE Premium
2023 Toyota Prius Prime
$39,170 Starting msrp*
48/114** Est. mpg

Available Colors

Guardian Gray
Cutting Edge
SUPERSONIC RED<sup>3</sup>
WIND CHILL PEARL<sup>3</sup>
Reservoir Blue


Guardian Gray


Advanced Park

Advanced Park

Designed to assist you with parallel parking or backing into a parking space, available Advanced Park1 is there for you with the touch of a button. This hands-free parking system uses cameras and sensors, along with controlling steering, acceleration and braking to help you get into that perfect spot.

JBL<sup>®</sup> Premium Audio System

JBL® Premium Audio System

Enjoy the soundtrack of every drive. Prius Prime’s available JBL® 2 Premium Audio system utilizes eight speakers to produce phenomenal sound for an immersive experience.

Level 1 Charger

Level 1 Charger

Prius Prime comes standard with a Level 1 charger that allows you to plug into any standard 120V outlet. Bring it along wherever you go or hide it away nicely when not in use by storing it in the rear cargo compartment.

Driving Modes

Driving Modes

Prius Prime features different driving modes to help optimize your drive: EV (Electric Vehicle) Mode, EV Auto Mode and HV (Hybrid Vehicle) Mode. EV Auto Mode intelligently selects between EV and hybrid driving based on demand and driving conditions. HV Mode combines the gas engine and electrical power from the HV battery.

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* XSE Premium shown in Guardian Gray. Options shown. Limited availability.
* MSRP excludes the Delivery, Processing, and Handling of $1,095 for Cars (GR86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, GR Corolla, Mirai, Prius, Prius Prime, GR Supra, Toyota Crown), $1,335 for SUV/Van/Small Truck (4Runner, bZ4X, C-HR, Corolla Cross, Corolla Cross HEV, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,595 for Large SUV (Sequoia), and $1,795 for Large Truck (Tundra and Tundra Hybrid). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Excludes taxes, title and license and distributor and dealer options and accessories. Actual dealer price will vary.
** Projected EPA-estimated 127 combined MPGe rating for 2023 Prius Prime SE, projected EPA-estimated 114 combined MPGe rating for 2023 Prius Prime XSE and XSE Premium as determined by manufacturer. MPGe is the EPA-equivalent of gasoline fuel efficiency for electric operation. Projected EPA-estimated 53 city/51 hwy/52 comb gas-only MPG rating for 2023 Prius Prime SE, projected EPA-estimated 50 city/47 hwy/48 comb gas-only MPG rating for 2023 Prius Prime XSE and XSE Premium as determined by manufacturer. Use for comparison purposes only. Your MPGe/MPG will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.
1 Do not overly rely on Advanced Park and use only in accordance with applicable laws. Remain attentive to surroundings. Before operating, review Owner’s Manual for instructions and limitations.
2 JBL® is a registered trademark of Harman International Industries, Inc.
3 Extra Cost Color


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